Kevin McNulty
Creative Leader Product Guy
SKILLS
Product
Strategy
As a product leader, I love to champion great ideas and create well-conceived product strategies. Although the initial ideas are key, enlisting the support and input of the team is critical to the successful execution and delivery of any program. When the team works together cohesively, the results are always better.
Design
&
Trend
At the heart of all of my positions was the management of the design team. Leveraging current design and fashion trends is critically important and developing teams that understand and embrace the voice of the consumer is key. Then, of course, there's the small detail of creating beautiful designs that the consumer wants to buy.
Product
Development
Having roles leading product development
has allowed me to work closely with both domestic and Asian suppliers. I have had
the opportunity to develop products created with a wide variety of materials including paper, resin, ceramic, wood, glass and metal. Working directly with the vendors gave me a strong understanding of price/value relationships and negotiating outcomes.
Licensing
Creating great partnerships with a licensor can result in products where the sum is greater than the two parts. As a licensee, really understanding the DNA of their brands and bringing that excitement to the product line can really create a splash in the marketplace.
Digital
Content
As we all know, it's not enough to develop and produce great products. Compelling digital content is a key facet of the consumer experience. Working with the design team to help bring their products to life can really change the game and bring a level of personalization to the entire line.